National Pork Board – Market Growth
Market Growth for the Pork Industry
To evaluate the long-term Taste What Pork Can Do® consumer brand campaign, the National Pork Board has internal and third-party experts reviewing industry-standard success measures, including digital media, economic and consumer behavior.
Chad Groves, president of the National Pork Board, talks with Brownfield’s Meghan Grebner about what innovation means for the pork industry and how the organization must look to the future to understand where both the market and the consumer is headed. Groves explains how the National Pork Board uses consumer insights and marketplace information to identify opportunities for sustainable, long-term growth. From convenience and cooking methods to price points and nutrition, uncovering what consumers want is key to getting more pork on the plate. Plus, learn the role processors, packers, retailers, and food services play in bringing pork products to consumers. Visit porkcheckoff.org/flavor to see innovation in action.
Kiersten Hafer, vice president of business intelligenc and innovation with the National Pork Board, meets with Brownfield’s Meghan Grebner to check in with the Taste What Pork Can Do® campaign. As the Taste What Pork Can Do® campaign approaches the one-year mark, Hafer explores how success is measured through consumer insights, household data, and third-party validation to ensure value for producers. Learn how the National Pork Board utilizes ongoing analysis to meet consumers where they are and help connect supply and demand. Visit porkcheckoff.org/flavor for campaign updates and successes.
Take a look at our previous Appetite for Pork Report videos to see how the National Pork Board’s team built a bigger consumer appetite for pork.
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