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Busch Light first to use “U.S. Farmed” label

A new U.S. Farmed label will help increase resources for farms transitioning to new generations.

American Farmland Trust acting CEO Beth Sauerhaft tells Brownfield the organization created a product label that certifies at least 95 percent of agricultural ingredients are grown in the United States.

“The funds that come from the certification program will enable American Farmland Trust to provide technical resources and advisory services to farmers in areas such as farmland protection, succession planning, land access, and transfer,” she says.

Anheuser-Busch will be the first company to use the seal on Busch Light in May, while Budweiser, Bud Light and Michelob ULTRA beers have also been certified.

Sauerhaft says the organization welcomes any consumer-packaged goods company that wants to partner.

“And really help to amplify the messaging that this sends to consumers as well as to farmers, but also amplify the economic impact that this will have for American farmers,” she says.

Products will be verified each year through a third party with the ability for farms to be listed on packaging. Meat, poultry, and feed are excluded from the label.

AUDIO: American Farmland Trust’s Beth Sauerhaft