World Pork Expo returns this week after two-year absence

The World Pork Expo returns this week after a two-year hiatus.

National Pork Producers Council director of trade show marketing Doug Fricke says the 2019 World Pork Expo was cancelled because of African swine fever concerns, and COVID-19 prevented the event from happening last year.

“So it is great to be back out planning a live event and having people get together and socialize and gather.”

He tells Brownfield this year will look different because of international travel restrictions.

“So it’s going to look more like a North American trade show this year, probably from that perspective. But still having a great lineup.”

Fricke says timely issues like sustainability and the markets will be addressed.

“Those topics have changed over time (and) changed over the winter months. We’ll talk a lot about what COVID did, those sorts of things.”

The 2021 World Pork Expo runs Wednesday through Friday at the Iowa State Fairgrounds in Des Moines.

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