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Wisconsin introduces dairy labeling bill

Wisconsin lawmakers have introduced a new bill that would prohibit non-dairy substitute food products from using the term “milk” on their labels.

Assembly Bill 952 would limit the term milk to labels that contain the milk from a cow or from a hooved or camelid mammal.

If passed and signed into law, the legislation would not take effect until at least 10 other states adopt similar laws by 2031. 

Dairy groups say federal guidelines already require this, but the Food and Drug Administration has not enforced it. 

The Wisconsin bill has bipartisan support, with 31 representatives and 7 senators supporting it.