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U.S. Identity Preserved to bring value to farmers and consumers

The Specialty Soya and Grains Alliance has launched U.S. Identity Preserved, a designation signifying a premium crop with a verifiable origin. 

Eric Wenberg is executive director for the Alliance, a national association of companies focused on production, processing, and shipping of U.S. Identity Preserved field crops and related products.

“What we’ve done is created an education system where U.S. companies will now have an ally in asking the foreign buyer to pay more for a higher quality product.”

He tells Brownfield the program allows customers to specifically order what they need for the future so IP producers can grow it today.

“Look, consumers are in charge. They’re the ones running the show. That’s why we talk ‘fork to farm.’ Identity Preserved is the communication system between that food manufacturer all the way back to the grower.”

Wenberg says farmers should consider these specialty forward contracts because there’s a lot of unmet demand in the Identity Preserved market.

Brownfield interviewed Wenberg during a launch announcement in downtown Minneapolis.