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State beef councils & NCBA expand digital marketing

Consumers will be seeing and hearing more about beef on their phones, tablets, and laptops.  Beef councils in 24 states are working with the National Cattlemen’s Beef Association to expand digital advertising.

Seventeen state councils are focusing on state campaigns, and four multi-state collaborative efforts will regionally work to drive consumers to the “Beef. It’s what’s for Dinner” website.

Cattle feeder Buck Wehrbein from Nebraska is Chairman of the Federation of State Beef Councils.  He says this allows state beef councils to spend their checkoff dollars more efficiently, focusing on stories about local producers while expanding distribution of recipes.

States have spent more than $1.1 million in state-controlled checkoff dollars toward the campaigns so far in 2020.

The digital ad campaigns will be on Google, YouTube, and Spotify.