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Nebraska’s Fischer introduces Real MEAT Act in Senate

Nebraska U.S. Senator Deb Fischer has introduced the Real MEAT Act in the Senate.

The legislation is designed to end deceptive labeling practices for alternative protein products—sometimes referred to as “fake meat”. Fischer says it would clarify the definition of beef for labeling purposes, eliminate consumer confusion resulting from misbranding, and ensure that the federal government is able to enforce the law.  

The National Cattlemen’s Beef Association applauded the move. NCBA president Jennifer Houston says fake-meat companies continue to mislead consumers about the nutritional merits and actual ingredient composition of their products.

A similar bill was introduced in the House of Representatives in October.

Fischer also penned an op-ed in the Wall Street Journal entitled “I have a beef with phony meat”.