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NCBA says R-CALF is wrong on COOL

Collin Woodall at Missouri Cattlemen’s Association Listening Session ~Audrain County 4-H, Mexico, Missouri

The National Cattlemen’s Beef Association dismisses the call from R-CALF USA for the administration to include Country of Origin Labeling (COOL) in any renegotiation of the North American Free Trade Agreement, “Who’s R-CALF? You know, when we look at a lot of this stuff, we have to actually ask the question, who’s actually moving the policy process in the cattle industry?”

Collin Woodall, NCBA’s vice president for government affairs, tells Brownfield NCBA is in Washington, DC working on issues important to cattle producers every day, such as COOL, “And the question that we want every cattle producer that’s listening right now to ask themselves, do you really want a mandatory, government-run program? Because that’s what country of origin labeling is.”

Woodall says only voluntary labeling works, “And people also need to be reminded, COOL was the law of the land for six-and-a-half years and we can’t find any credible economist that can tell you that it was beneficial to our industry.”

Woodall, who spoke at a Missouri Cattlemen’s Association listening session in Mexico, Missouri, Monday night, says voluntary labeling is better for marketing beef and for labeling that consumers can actually recognize.

 

  • If Mr. Woodall is so sure of himself, then why won’t he stand on the same stage with R-Calf and debate the COOL proposal, or the GIPSA bill. Collin is a very well educated and fighter for the beef industry, it’s just a shame he’s letting his views and opinions get clouded by packer interest.

  • The real question is – who is NCBA – and why are they so adamant about not labeling where the meat on that grocer’s shelf comes from????

  • It’s one thing to say that voluntary labeling is better for marketing beef, and another to explain why. I’d like his explanation of why voluntary labeling is better than COOL. Everyone speaks out against government programs until they stop making money, then they want government money to bail them out. So let’s not just use the big bad government as a scare tactic. Explain why one way of doing things is better than another.

  • Mr Woodall; you do not need an economist to measure the popularity of COOL. Just ask any one of the producers who lost $20 BILLION dollars in the 18 months of post COOL marketing!!! Maybe that $1 billion of hypo theoretical tariffs your buddies were going to implement on US goods would have been peanuts compared what you did to farmers and ranchers! Not sure how you can sleep at night!

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