Manufacturers, dealers get creative to bring displays to farm shows

The organizers of a large Wisconsin farm show found creative ways to get more new machinery to the show.

Wisconsin’s Farm Technology Days are underway now, and host farm operator Dennis Roehl tells Brownfield the team put an emphasis on bringing back more field demonstrations, and that meant getting equipment that dealers have trouble finding. “We sent out a mass email to all of the manufacturers telling them who’s coming and what they’re bringing, and then other people are like, oh, they’re a competitor, can I bring something else? It’s amazing how they can find the machinery all of the sudden.”

Roehl says dealers even arranged to borrow from their customers for the show. “They’ve been taking their new machinery off of the farmers who have just recently purchased it, and asked them if they could use it, and so they’re getting their machinery that way.”

Roehl says this year, equipment dealers can also move display models from the show lot to the field demonstrations and back allowing them to get by with one machine.

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