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Corteva announces changes to its seed marketing strategy
Corteva Agriscience is making some changes to its seed marketing strategy.
The company is dropping its Mycogen brand and replacing it with a new retail-only seed line called Brevant. Corteva is also retiring its Terral and REV seed brands, which are distributed in southern and western areas of the U.S.
Pioneer will continue to be the company’s global flagship seed brand.
The changes will be in effect for the 2021 sales season.
Tags: Agribusiness, Brevant, Corteva, Corteva Agriscience, Mycogen, Pioneer, REV, seed, seed brands, Seed companies, Terral
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