News

Change and growth at QLF

Roger Larson is Vice President of Sales and Marketing for Quality Liquid Feeds, OLF. Based in Dodgeville, Wisconsin, the company started in 1977 with molasses products used in feed mills and lick tanks for pastured cattle. One of the key transitions for the company came in the late 1990’s when they started putting their own trucks on the road to deliver bulk product direct to farmers and today there are more than 100 of those trucks.

At the same time, the size of the average dairy herd has grown substantially as well and they are now feeding herds of up to 10,000 cows. To go with that, QLF has evolved from just a couple of products to “today, over 70 percent of our liquid feeds in dairy are customized to the specific dairy producer” says Larson.

About half of OLF’s business today is in dairy; they also do feedlot beef and cow-calf operations.

Why OLF? Larson says three reasons: a quality product, great service and that direct delivery service provided by QLF employees who take pride in what they do.

AUDIO:Larson talks about QLF 7:42 mp3

Visit the Quality Liquid Feeds website here: