I support the American Ethanol Industry, while I believe our Industry is strong on the Production Side, I think we need to do more on the Consumer Marketing Side. Expanding plants without those same plants also expanding their marketing efforts seems destined to fail. Why do we think that the consumer market is automatic, and will automatically follow our production? It won’t. I have yet to see any plant expansions also bragging about their expanded marketing efforts. Maybe that is somebody else’s job, but who? We may be great at producing wagons, but we need to get better at selling them to the final consumer. How and why are our wagons better? Does the consumer even have a clue? Tom Blazek Reply
