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A face of farming sees lots of “Ah ha” moments
One of the four farmers chosen by the U.S. Farmers and Ranchers Alliance (USFRA) to educate people about modern agriculture recently met with New York media folks. Katie Pratt, a row crop farmer in Illinois, tells Brownfield she was able to explain food terminology to them from an ag point of view. She says she witnessed a lot of “ah ha” moments.
“Lots of moments where people are going — ‘Oh, well that makes sense.’ That makes sense that organic is a descriptor of HOW something is raised and not a commentary on the nutritional value of the food. Or, it makes sense that local would mean ‘this’ and then why maybe we should support local (food).”
Pratt, who points out that she, too, is a consumer as well as a farmer, says social media has been a great tool for the USFRA and Faces of Farming and Ranching to get their message out. But, she says she greatly values the face-to-face meetings she’s had with consumers and non-ag media to answer their questions in-depth, face to face.
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