Managing for Profit

Keeping-up with a changing marketplace

Cindy Sorensen is Vice President of Business Development at Midwest Dairy Association, her area of expertise is working with companies who make and market brand-name products.  She says one of the keys to the market is how it is changing; for one thing, fewer people want that gallon of milk these days.  There are more than 60,000 beverage choices out there and consumers are choosing specific drinks for specific needs.  Sorensen talks about the changes: