Managing for Profit

Investing checkoff dollars to grow demand

The pork industry is investing checkoff dollars to diversify markets and to differentiate US pork from its competitors.

In this Managing for Profit, we’ll hear from National Pork Board’s Courtney Knupp and Minnesota pork producer Blake Holden on why playing the long game with demand is critical to the producer’s bottom line.

AUDIO: Managing for Profit with Courtney Knupp and Blake Holden