Innovations

At Channel, the difference is ‘seedsmanship’

During Trade Talk at the National Association of Farm Broadcasting convention in Kansas City, we stopped by the Monsanto booth to visit with Kacy Perry, brand manager for the Channel seed brand. Perry says Channel continues to stress “Seedsmanship”–being with the farmer on his or her farm, assessing their conditions, diagnosing their challenges, then recommending the best solutions specific to their needs.

AUDIO: Kacy Perry