Healthy Living

Learning more about ube

I recently introduced you to Ube, the 2024 Flavor of the Year.  But here are some other things you should know.  It has a similar nutritional profile to the sweet potato.  It’s high in healthy carbs, vitamins, and has a lot of fiber.  The purple tuber has also been found to have high levels on antioxidants, which can help promote overall health.

Doug Resh, the director of commercial marketing for T. Hasegawa US, says it fits in perfectly with the recent uptick in consumers’ food behavior.

AUDIO: Healthy Living on ube