Healthy Living

Apple loyalty is changing

Eric Davis with the U.S. Apple Association says consumer preferences for apple varieties are mirroring that of craft beer.  He says most people are no longer loyal to one type of apple and continue to want choices.

“We think that’s driven a lot by millennial consumers doing that and some research that we had a couple of years ago supports that, but again lots of interest in having several varieties at home.”

HEALTHY LIVING PROGRAM: October’s Apple Month