A new report on the market potential for cage-free eggs predicts accelerated growth in cage-free egg sales and profits.
The report was written by Oklahoma State University ag economics professors Dr. Jayson Lusk. It is based on Lusk’s own research and his analysis of a consumer survey on egg buying practices commissioned by a group called the World Society for the Protection of Animals.
In the report, Lusk examines consumers’ food purchasing behavior related to their level of knowledge of production methods and pricing structures and makes predictions on market-share trends for cage-free eggs.
In this interview with Brownfield, Lusk discusses the mindset of consumers when it comes to animal welfare and the food products they are purchasing—issues that apply to other segments of the livestock industry as well.