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Iowa ag coalition releases ‘Big Data’ report

harvest sceneA new report from an Iowa agricultural coalition offers strategies to help farmers capture value from “Big Data”.

The report was developed by The Hale Group at the direction of Iowa AgState, a coalition of farm organizations, agribusinesses, state government and Iowa State University. AgState officials say it provides a roadmap for how agricultural data can be protected and used to boost farmer productivity, efficiency and profitability.

Key recommendations resulting from the 10-month study include:

*Provide continuous, ongoing education for farmers, ag retailers and policy makers about the issue and its implications to expedite informed decision making;
*Create an independent, farmer-controlled data warehouse for farm level data and aggregated agronomic data that can be used to better serve farmer participants; and
*Continuously assess products, services, and business models in the market while promoting uniform, agreed-upon industry standards and guidelines pertaining to farmer data.

 

The report also recommends obtaining additional input from farmers on the digital information products and services that best serve their needs and creating a center for inter-disciplinary research that positions Iowa farmers to be at the cutting edge of digital technology for generations to come.

AgState officials say the report complements other regional and national projects focused on similar concerns and opportunities.

Link to news release on Iowa Soybean Association (ISA) web site

Link to PDF of Executive Summary on ISA web site

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