The growing prevalence of “agricultural illiteracy” among young people in the U.S. is a concern to many in the farming and ranching business.
But listen to these results from a survey of younger consumers in Great Britain.
Forty percent of the teens and young adults who were surveyed—ages 16 to 23—failed to link milk with an image of a dairy cow. In fact, seven percent of them associated milk with a picture of wheat.
Thirty-three percent didn’t know eggs are produced by chickens; eleven percent thought eggs are made of wheat or corn.
Only half of those young adults surveyed correctly identified that steak comes from beef cattle, with 12 percent saying it is made from wheat or corn.
The survey was conducted by LEAF, a British charity focusing on connecting the environment and farming.