News

Unifying animal agriculture

Due in part to the passage of Proposition 2 in California, Dr. Wes Jamison, Associate Professor of Communication at Palm Beach Atlantic University tells Brownfield animal agriculture is making headway in its battle with Animal Rights advocates. Jamison says the ‘shot across the bow’ has brought animal agriculture together.

“Animal agriculture is beginning to unify around the idea these people want to stop what we do, we’ve got to come up with an answer and we’ve got to oppose them,” said Jamison.

But in addition to becoming unified, Jamison says agriculture will need to stop focusing on protecting commodities and begin thinking in terms of protecting the act of eating meat.

“If animal agriculture can redefine this debate and begin thinking about it as they’re attacking our right to do what we want to do, as consumers to eat meat, and approach it that way I believe it can unify agriculture and actually allow them to win the debate,” Jamison said. “Once we tell consumers what they need to hear, they’re going to support us.”

AUDIO: Wes Jamison, Palm Beach Atlantic Univ. (3:00 MP3)