Special Report

Pork Board focused on growing secure pork supply

The CEO of the National Pork Board (NPB) says as hog production expands, the industry is focused on keeping pigs healthy and marketing more product.

Bill Even says a safe, secure pork supply depends on disease prevention, early detection, response, and recovery.

“So as you walk through that paradigm, as you would with a producer or veterinarian, they’ll tell you the number one prevention (priority) is good biosecurity.  Are we inspecting things that are coming into the United States that perhaps carry disease into the country inadvertently?”

He tells Brownfield the threat of Foot and Mouth is central to NPB’s approach.

As the board looks to grow pork demand, Even says they continue to examine changing consumer trends and supply chain consolidation.

“In a lot of our conversations with folks, from producers all the way out to the restaurant industry, one area that keeps coming up over and over again is the area of social responsibility.  It can be called sustainability around animal welfare.  It’s really those freedom-to-operate issues that producers and the supply chain are worried about.”

He says NPB would like to develop a common message they can take across the supply chain to promote pork.

Brownfield interviewed Even at World Pork Expo in Des Moines.

 

 

 

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