Special Report

Dow’s ‘new’ logo is familiar

Some things seem to come back into style. That seems to be the case with the recently changed branding logo for Dow AgroSciences. The company’s “global thrust” logo was adopted with the late-80s joint venture between Dow and Eli Lilly.

Stan Howell, vice-president of Dow AgroSciences for North America, explains to Brownfield Ag News that farmer customers of Dow AgroSciences related more closely to the red diamond logo.

AUDIO: Stan Howell (4 min. MP3)

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