Rural Issue

Bayer continues partnership with Luke Bryan Farm Tour

Food, nutrition and health are interconnected, and as Beth Roden, Bayer’s Senior Vice President & Head of U.S. Communications explains, people in rural America do not always have access to the food, health & preventative care they need.

“Ninety percent of counties with the highest food insecurity rates are rural,” said Roden. “These rural communities represent nearly two-thirds of the primary care health professional shorted areas in the country.”

“To help alleviate the problem in these communities impacted by both food insecurity and limited access to health care, Bayer launched a new initiative ‘Take Care Now.’” Roden said, “Under the umbrella of this new initiative, Bayer is once again teaming up with Luke Bryan to celebrate America’s farmers and help fight hunger with the hashtag #HerestotheFarmer campaign benefiting Feeding America.”

Bayer’s partnership with Luke Bryan began in 2015. The son of a peanut farmer, Bryan launched Farm Tour in 2009 to highlight and honor the contribution farmers make to improving lives. Stages are set up in the fields of local farmers across five states September 14-23, with tickets on sale here.

Bayer has donated more than 7 million meals since the beginning of the partnership with Feeding America. Fans are encouraged to join in by using  #HerestotheFarmer on their social media channels now through November 30, 2023.

Brownfield was invited to participate in an exclusive virtual conversation with Bayer’s Beth Roden, Luke Bryan and 2 other media outlets.

Listen to the conversation here: