Wisconsin checkoff adjusts June Dairy Month promotional effort

Dairy Farmers of Wisconsin says it is changing some of their June Dairy Month preparation because of the coronavirus pandemic. 

Beth Schaefer tells Brownfield local planning committees are meeting, usually by conference call, and says those groups are still looking forward to activities like the popular on-farm dairy breakfasts, although some dates might change. “I have not received an official ‘no go’ from any local groups. We are working closely with groups as far as questions on postponing, on marketing and media, and things like that. Ultimately, it is up to each individual group.”

Schaefer says planning for June Dairy Month events began at the end of last June, and Dairy Farmers of Wisconsin recently decided not to order the printed materials, banners, and signs that normally get sent to local committees as part of a promotional kit. “We did not feel that at this time, given the current situation and climate, that printing those materials and investing thousands of dollars of our dairy farmer checkoff dollars into materials was just not a wise use of funds at this time, so we’re redirecting some of those dollars.”

She says some of those dollars will be redirected to more flexible media campaigns.

Schaefer says the checkoff-funded group is urging the promotion volunteers to be mindful of the CDC recommendations in place and to do what they can to ensure the health and safety of the farmers, volunteers, and consumers at upcoming meetings and events.

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