WinField United president on “economics of agronomics”
The president of an agronomy company wants to work with farmers to help them capitalize on strong corn and soybean prices.
Brett Bruggeman says WinField United takes an “economics of agronomics” approach that’s geared around stretching every acre.
“And the reason that is so possible, I think number one is (we) have a lot of educated great retail sellers. But we have a lot of choice in products (too) that fit that acre, whether it’s a low, medium, or high-production acre. And the technology is like we’ve never had before.”
He tells Brownfield some of that technology is applied in-season and can help growers when corn is $6 or $3.
“Whether it’s our Field Forecasting model or R7 Suite on Placement, it gives us an opportunity to provide choice based on that farmer’s field. And do it with our retail channel in a way that fits the grower operationally also.”
Bruggeman says WinField United has shifted from focusing on “yield per acre” to maximizing the return on a farmer’s crop input investment.