USGC strikes balance between existing and emerging markets

The U.S. Grains Council is building on existing markets while cultivating new export opportunities.

Vice president Kim Atkins tells Brownfield it’s important to have a strong mix of working markets USGC already has access to, while also identifying markets of the future.

“Kind of skate to where the puck is going, as I think Wayne Gretzky once said. So the Council has a pretty broad program.”

She says as USGC has expanded to more than 50 different countries, new doors are being opened through USDA’s recent agriculture trade promotion program funding.

“We really broadened our programs in South Asia, and Africa as well, in terms of looking at those new market opportunities and places where we see long-term opportunities as well.”

Atkins says the Grains Council represents U.S. corn, sorghum, and barley producers, as well as all associated co-products including distillers grains and ethanol.

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