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USB CEO: checkoff investments will help build demand for soy

United Soybean Board has approved soy checkoff investment programs for 2020 that will help build demand for soybeans.

Polly Ruhland is the CEO of the USB.  

“That resiliency is super important in the type of environment that we have now—we know that demand disruptions are going to happen and we think about projects that will build resilience for our market globally,” she says.

She says continuing to have a variety of soy-based products will help strengthen demand.

“We will continue working on things like soy rubber, soy asphalt, soy motor oil, biodiesel, and other things like that so we can continue to expand the number of soy products that are available,” she says.

USB will invest about $15 million in the supply area, more than $18 million in marketplace, and $34 million in demand.

Audio: Polly Ruhland