News

The year of the tractor

During the 2023 Farm Progress Show Case IH provided farmers and visitors with a glimpse into the future of Farmall.  Joe Miller, Case IH Global Product Marking Manager for Tractors says with rising fuel costs and a changing regulatory environment, tractor operators need smarter, more efficient power to get the job done.  

Miller says the R&D process begins with extensive customer input to ensure the tractors deliver what farmers need. 

AUDIO: Joe Miller, Case IH Global Product Marketing Manager