NCBA supports a voluntary labeling program
May 19, 2020 By Meghan Grebner Filed Under: Beef, Human Interest, Livestock, News
A push for mandatory Country of Origin Labeling (mCOOL) has
resurfaced but the head of the National Cattlemen’s Beef Association says a
mandatory label would do more harm than good.
CEO Colin Woodall says the WTO previously ruled against the
US appeal to keep its country-of-origin-labeling program. “There is no mandatory program that would
satisfy them,” he says. “The return of
any mandatory Country of Origin Labeling program would automatically trigger $1-billion
in retaliatory tariffs against us by Canada and Mexico.”
University of Missouri livestock economist Scott Brown says a
mandatory labeling system could potentially cut off the US from participating
in a global trade market, which has helped to increase the value of US beef. “Global economy matters to us,” he says. “Even though we’ve been through all of this
COVID-19 right now. If we get beyond
that and we’re back to global income growth happening around the rest of the
world we need those export markets available to us. So we’re going to have to tread carefully as
we move forward in that discussion.”
Woodall tells Brownfield NCBA does fully support a voluntary
labeling program. “We believe the best
way to do this is to focus all labeling programs on the USDA system that is
currently in place,” he says. “The Process Verified Program, where you can have
any number of labels to be approved, audited, and verified and utilized for
A petition recently launched by R-CALF USA and its rancher-members urging the President and Congress to reinstate mCOOL for beef, pork, and dairy products has gained more than 250,000 signatures and a resolution was introduced last week by Senators Jon Tester (D-MT) and Mike Rounds (R-SD) requiring the US Trade Representatives to enter into trade negotiations needed to implement country-of-origin labeling for beef.
Your email address will not be published.
Subscribe for our newsletter today and receive relevant news straight to your inbox!