Monsanto announces new ‘Channel’ seed brand

Monsanto has announced that the three regional seed brands of Crow’s Hybrids, Midwest Seed and NC+ Hybrids are being rolled into one, with the new brand called Channel.

The three brands have been marketing separately under the Channel Bio umbrella since their acquisition by Monsanto several years ago.  Jim Zimmer, CEO for Channel Bio, says combining the three brands into one will enable Channel to simplify and streamline its business and more efficiently manage its product lineup.

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