Michigan beef marketers supportive of state checkoff

Michigan livestock representatives say the proposed state beef checkoff could be simplified.

During the first of three listening sessions, participants Thursday discussed concerns about the proposed rate of 10 cents for every $100 of gross value, capped at a dollar.

Jimmy Lambert with Superior Livestock Auction says marketers aren’t opposed to a state checkoff but don’t want to see it collected on a percentage basis.

“There is not one of us in that list of people that want to deal with this percentage assessment,” he says.

Neapolitan Livestock Commission Company owner Randy Heselschwerdt says he’s in favor of the added assessment, but it would be difficult to update his technology to make the proposed collections.

“The 1970s program based on value, I don’t think it’s right and I don’t feel in my heart that I could lobby for it,” he says.  “Fifty cents or a dollar increase I 100 percent can.”

Two more virtual listening sessions are planned for July 10 for industry stakeholders to discuss the proposal.

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