Making sure pork remains a “go-to” item at the grocery store
April 9, 2020 By Meghan Grebner Filed Under: 2020 Events, COVID-19, Human Interest, Livestock, News, Pork
The outbreak of COVID-19 has changed consumer buying patterns
and the Pork Checkoff is working to ensure pork is still a go-to at the meat
Tara Ann Dugan, director of research and insights for the
National Pork Board says they’ve reconfigured some of their marketing efforts
to meet consumer needs. “At the start of
COVID-19, the Checkoff quickly took a look at the content on hand,
She tells Brownfield they want consumers to feel comfortable
preparing pork at home and their data supports those efforts. “One of the things that we’re really excited about
is that more than 32-million-consumers have seen pork cooking information in
the last three weeks,” she says. “This really
helps them prepare more meals at home and we know that’s incredibly important as
folks are spending more time sheltering in place.”
And with the grilling season right around the corner, Dugan
says, “a lot of consumers are really excited to be able to come out of the
kitchen and have some versatility in their cooking methods.”
And when social distancing restrictions are lifted, she says
they anticipate a huge resurgence in pork consumption at the restaurant level.
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