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Land O’Lakes launches Venture37

Land O’Lakes has a new name for its international business that spans nearly four decades.

John Ellenberger is executive director of the cooperative’s Venture37, a non-profit that does ag based development around the world.

“Thirty-seven refers to the percent of the Earth’s land that is used by farmers to raise the crops and livestock that help to nourish the soon to be 10 billion people.”

He says the front part of the name Venture37 acknowledges that to meet the challenges of feeding a growing population, business will need to be done differently than it was in the past.

“We’ve got to find ways to venture together across continents, across markets, across communities and cultures to meet the challenge of feeding as many people as we will soon have.”

Ellenberger tells Brownfield while the name is new, Land O’Lakes has been involved in more than 300 international development programs in about 80 countries since 1981.

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