Farmer interest in carbon markets continues, participation varies

Interest in carbon markets continues to grow but farmer participation varies.

Jason Weller, the president of Truterra, the sustainability business of Land O’Lakes, says farmers want questions answered before they dive into carbon markets.

“They’re starting to think well, wait a second, what’s happening, what is this thing called carbon credit, am I getting the right price, or what are the assumptions or agendas of these companies coming to me,” he says. “What we’re hearing is that farmers are getting a little more hesitant to jump in.”

He tells Brownfield famers want to know more before committing to a long-term carbon partnership.

“They want to have confidence in who they’re signing up for that they can trust with their data, that they can trust to be a really good partner, and ensure they have a really good experience,” he says

Advice he has for growers is to ask how long any potential commitment is, what the carbon payment will be based on, and if the company will assume carbon rights.

Weller participated in a carbon sequestration panel during the 2021 National Association of Farm Broadcasting Convention.

Truterra launched its first carbon program in February. Weller says Land O’Lakes want to be that trusted advisor for the farmer.

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