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Drone marketer’s customer is the agronomy professional

An unmanned aircraft dealer says the machines are finding their place among agronomy professionals who fly them as a service to farmers.

DSCN5147Unmanned aerial vehicles that he sells are intended for agronomic professionals “who are informed and educated people in agronomy and understand ag are going to dispatch these as they see fit,” said Nathan Stein with senseFly, a marketer of unmanned aerial vehicles.

Stein says he doesn’t expect that his father, for instance, will take the time to own and fly an unmanned aerial vehicle on his Fort Dodge, Iowa farm, but would instead call a professional agronomist with specific questions.

“It’s not about just a drone flying and it’s cool, it’s about how can a drone fly and provide me data,” Stein told Brownfield Ag News at InfoAg in St. Louis.  “Nobody really cares how it gets done, just the matter that it gets done, and it’s done reliably and safely and they can get on with the business that they have to do, which is farming.”

Stein is among many other precision farming technology providers exhibiting at the InfoAg show at St Louis Union Station.

AUDIO: Nathan Stein (10 min. MP3)

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