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Data helps manage every penny

The digital lead for Rabo AgriFinance says every penny must be watched in the current price environment.

And Robert Lubben tells Brownfield technology is helping farmers accomplish that.

“By taking less time to do data entry, track and manage it, it allows producers to focus on other areas.”

He says that might include load tickets at harvest.

“And automating that process (so) staff can focus on the flow of grain and make sure nothing is being sent to the wrong location, or not being paid for when it should be.”

Lubben says ag technology and data management enables farmers to identify problem areas so they can invest time where it’s most valuable.