Chinese still resisting pork, USMEF says

Almost two-thirds of Chinese consumers stopped eating pork when the H1N1 outbreak, called the “swine” flu, began earlier this year. That’s according to a survey conducted last month by the U.S. Meat Export Federation of 12-hundred Chinese consumers. USMEF Asia-Pacific director Joel Haggard told global pork industry officials meeting today in China that was a stronger initial reaction than the industry thought.And Haggard says that despite efforts by the Chinese government to educate consumers about the safety of pork -55 percent of those surveyed said their fears about eating pork came from the virus being called the “swine flu.”

Haggard also shared with the 600 worldwide pork industry executives that – months after the initial outbreak – 21 percent of those surveyed still believe they can catch the H1N1 virus by eating pork.

China is the both the world’s largest pork producing and consuming country.

Haggard made his comments at the Fifth International Meat Secretariat (IMS) World Conference in Qingdao, China.

US Meat Export Federation

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