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BASF leader says global ag outlook remains strong

Despite rapid changes in the worldview, a leader with BASF says the outlook for agriculture remains strong.

Paul Rea, Senior Vice President of BASF Agricultural Solutions North America tells Brownfield the past few years have been like nothing they’ve seen before.

“With COVID, all these supply chain disruptions, weather events and geopolitical pressure it really feels like the world is speeding up and change is happening faster than ever.”

He says looking through a long-term lens, he is optimistic for agriculture because the fundamentals remain.

“We know there is going to be increased demand for what farmers do in the future. More mouths to feed and a limited amount of land to do it with, so yield becomes a big opportunity for growers to continue to improve.”

He says US farmers are in the leading position globally to produce healthy, affordable food.

“Farmers have had to contend with a lot the last few years and they have done a great job staying focused and continuing to produce when lots of other elements of society weren’t as reliable as the American farmer.”

Brownfield interviewed Rea at the 2023 Commodity Classic in Orlando.