Avoid confusion, explain farm lingo to consumers
The At-Large Director of the Illinois Soybean Association says he has been in the shoes of a confused consumer.
Scott Gaffner grew up on a grain and dairy farm in Greenville, Illinois. After 29 years with the Illinois State Police, he is now back on the farm full time. He tells Brownfield a lot has changed, including the lingo surrounding farming practices.
“And I knew if I didn’t understand it, then people who are out there that aren’t on farms would not understand what we are doing. I just think it is a tremendous story that I can help convey to those people that I understand what you are thinking and understand what you are feeling.”
Gaffner says after going on soybean trade missions to China, Cambodia, Myanmar and Cuba he has a better understanding of how farming can be perceived both domestically and abroad.
“They don’t realize the immense measures that we as farmers are taking to reduce that. We are breathing the same air, we are eating the same food, we don’t want our kids exposed to chemicals either.”
Gaffner encourages other farmers to start conversations simply explaining the positive aspects of farming.
Brownfield interviewed Gaffner at the Illinois Soybean Summit in Springfield.