Managing for Profit
Milk moves to reclaim the beverage market
Dairy Management Incorporated has entered into marketing partnerships with seven companies in a reformed effort to build fluid milk consumption. The seven partners are Dairy Farmers of America (DFA); Darigold/Northwest Dairy Association; The Kroger Company; Maryland & Virginia Milk Producers Cooperative Association, Inc.; Shamrock Farms; Southeast Milk, Inc. and The Coca-Cola Company. DMI CEO Tom Gallagher says the seven companies have committed a combined $500 million to the effort over the next several years.