Managing for Profit

Make clear who owns, controls data

Rachelle Thibert of John Deere, at the NAFB convention, Nov. 12, 2014.An equipment manufacturer offers advice about what should be agreed to among parties concerning who owns and controls data generated by farming operations.  Rachelle Thibert with John Deere tells Brownfield the company abides by three core principles regarding data ownership.

AUDIO: Rachelle Thibert (3 min. MP3)

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