Managing for Profit

Long-Range Planning for the beef industry

Every decision about investing Checkoff dollars into beef promotion, research, education, information, and foreign-market development is directly tied to long-range planning.

Glen Waters from Stet, near Norborne, Missouri, is wrapping up the fulfillment of his third three-year team as an elected beef producer on the Missouri Beef Industry Council. Waters joins us on this episode of Driving Demand, a content partnership with the Missouri Beef Industry Council to highlight some of the successes he has seen in the most recent national plan as well as in the Missouri plan.