Managing for Profit

Improving beef quality

Beef Check-off dollars are invested in research to improve the quality, consistency and eating experience of beef.

In this episode of Driving Demand, a content partnership with the Missouri Beef Industry Council, Bridget Wasser, Senior Executive Director of Product Research and Education at the National Cattlemen’s Beef Association, a contractor to the beef check-off tells Brownfield the number one demand driver for beef is taste.  All check-off funded research in product quality is tied to tenderness, flavor and juiciness. 

Wasser says check-off dollars have been invested in researching every step pre- and post-harvest but, she says, there is still work to be done in terms of consistency.

Learn more about how beef check-off dollars are invested in product quality at BeefResearch.org

Add Comment

Your email address will not be published.


 

Stay Up to Date

Subscribe for our newsletter today and receive relevant news straight to your inbox!