Managing for Profit

Growing profitability through data analysis

Golden Harvest Digital Enablement Lead Grant Merron explains how data from the company’s E-Luminate technology can be used. “When we bring all that data together,” Merron told Brownfield Ag News, “we’re able to actually do some really great analytics and understand how we can improve the farmer’s operation.” E-Luminate, a new digital tool from Golden Harvest, develops an in-field solution for corn and soybean farmers by using data. Technology is a valuable aid to Golden Harvest’s human element, its seed advisors, who help customers analyze where there might be problems in fields and how they can be remedied.