Managing for Profit

Beef. It’s STILL What’s for Dinner

Beef. It’s What’s for Dinner is one of America’s most iconic food brands.

When the Check-off funded brand launched in 1992, radio and television ads featured celebrity voiceovers and Aaron Copland music. The brand is still around and still driving demand for beef.

Season Solorio, Senior Executive Director of Brand Marketing at NCBA, a contractor to the Beef Checkoff joins us on this episode of Driving Demand, a content partnership with the Missouri Beef Industry Council.

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