Innovations

Main Street Data launches new ag data tool, ‘Validator’

New ag data analytics provider Main Street Data has announced the nationwide availability of the Validator, a data tool that enables ag producers to validate that the farming practice decisions they make every year are achieving their production goals.

According to a company news release, “The Validator is the ag industry’s first broadly-based independent data tool providing growers with subfield-level visibility to any gaps between the potential at a chosen benchmark yield level versus their actual yields, and performance comparison to others farming under like conditions. Armed with this information, growers can determine if they are achieving their goals, understand if their products and practices are working and course-correct if not, accurately assess if their performance is competitive, and ultimately make better, more-informed yield-enhancing decisions.”

The Validator is available directly to farmers exclusively through GISC (Grower Information Services Cooperative), which bills itself as “the nation’s only grower-owned and -governed agricultural data cooperative”.

We discussed the launch of Validator with Ron LeMay, CEO of Main Street, and Billy Tiller, CEO of GISC (Grower Information Services Cooperative).

AUDIO: Ron Lemay and Bill Tiller