Healthy Living

Understanding why ag groups invest in trade missions

You might hear or see news stories about your state’s Governor and members of the ag industry participating in trade missions.  These trade missions aren’t just about imports and exports.  It’s about building trust and facilitating relationships.

Jacklyn Wilson is a cattle producer from Nebraska.  She is taking part in her Governor’s trade mission to the United Kingdom and Ireland.

AUDIO: Healthy Living on why trade missions matter