Healthy Living

Consumers ready for SmartLabels

Food labels going digital.

An official of The Hershey Company is confident that consumers will embrace the industry’s new SmartLabel technology on food products.

Anti-GMO activists have argued that GMO disclosure statements need to be printed on the labels of food products. They say a large segment of consumers either don’t have access to smartphones or won’t take the time to scan labels for the GMO information.

But Debra Arcoleo, director of product transparency with Hershey, says their research shows consumers will use the SmartLabel technology.

AUDIO: HEALTHY LIVING PROGRAM: SmartLabels